SOUL DISCOVERY
Discover who you are. Define what you stand for.
An intensive workshop. One day to uncover the patterns, talents, values and experiences that shape your identity — and turn them into a first strategic map of your personal brand.
What will you communicate when you're still not clear on who you are, what sets you apart and what you want to stand for?
Maybe you have many things you want to do but don't know how to connect them. Maybe you know you have something to contribute but haven't yet put it into words. Your professional image no longer represents you. Your content doesn't feel like you. Or you do many things but don't know where to position yourself from.
The problem is not always a lack of talent. It is often a lack of clarity. Because you can't solve only from the outside something that first needs inner clarity.
SOUL Discovery is an in-person experience of self-knowledge applied to personal branding. Over one day you will explore your history, talents, patterns, strengths, values, motivations, external perception, contradictions, purpose, energy, symbols and aspirations.
You will then organize those discoveries to start building hypotheses of essence, conceptual territory, archetype, mood, differentiation and personal positioning.
It is not an Instagram course. It is not a content workshop. It is not sales training. It is the work that must happen before all of that.
Your identity is not a label. It is a system of signals.
A solid personal brand doesn't start with a color palette, a photograph or a posting calendar. It starts by recognizing the person, the story and the evidence that will support every later decision.
SOUL PRINT is the map that synthesizes the day's discoveries. It doesn't try to box in who you are; it organizes evidence so you can recognize patterns, connections and positioning possibilities. Origin · Capacity · Core · Mirror · Tension · Expression · Projection.
Collect
Observe the evidence.
Recover the stories, decisions, moments and experiences that have built who you are.
Recognize
Identify what repeats.
Find patterns, talents, strengths, motivations and signals present across different moments of your life.
Contrast
Look from the inside and from the outside.
Integrate self-perception, feedback and contradictions to widen the image you hold of yourself.
Synthesize
Organize your SOUL PRINT.
Connect the evidence into a first definition of essence, territory, symbols and archetype.
Project
Turn clarity into direction.
Formulate hypotheses of differentiation, positioning and next steps for your personal brand.
From personal confusion to strategic clarity
- A deeper reading of your history and its patterns.
- Clarity about recurring talents, strengths and motivations.
- A contrasted view of how you see yourself and how others perceive you.
- Initial language to express what sets you apart.
- Your SOUL PRINT: a visual identity map.
- Hypotheses of essence, conceptual territory and archetype.
- Mood and symbols with expressive potential.
- A first direction for personal positioning.
- Next steps to develop strategy and communication.
You don't need to invent yourself to build a personal brand. You need to learn to recognize what already exists in you.
For people with something to express — and an identity that still needs order
- 01Entrepreneurs whose identity is tied to their project or company.
- 02Consultants, coaches, physicians, lawyers, architects, therapists and specialists.
- 03Artists, musicians, actors, performers and talent.
- 04Advertising professionals, designers, photographers, writers, producers and multidisciplinary creatives.
- 05Creators who already communicate but haven't found a conceptual direction.
- 06Professionals between chapters, reinventing their role, reputation or own project.
Clarity requires energy, pause and care
SOUL Discovery is designed as an intensive day with healthy & natural food that accompanies the rhythm of the work: fresh, plentiful, flexible and visually coherent with the experience.
- Welcome coffee break with fruit, yogurt/granola, artisanal bread and drinks.
- Buffet with a fresh bar, quinoa, brown or wild rice and roasted vegetables.
- Proteins: lemon-rosemary chicken + baked falafel.
- Blue-corn tostaditas, guacamole, hummus and salsas.
- Natural desserts: fruit, yogurt with granola and energy bites.
- Continuous hydration: still and infused water, iced tea, coffee and herbal teas.
- Vegan and vegetarian alternatives; ingredients and allergens labeled.
The place is also part of the process
Mexico City · exact address 7 days before
The venue and arrival details will be confirmed soon.
Venue to be confirmed · it will be announced to registered participants.
Guided by experience.
Andrés Flores
Andrés Flores is an advertising professional and creative strategist with experience developing projects and campaigns in Mexico, the United States, Spain and Japan for brands such as Corona, Victoria, Pacífico, Samsung and Huawei.
His work connects strategy, identity, human behavior and experience design. In SOUL Discovery he facilitates the process of turning stories, patterns, talents and perception into a first strategic direction for a personal brand.
He doesn't hand over a prefabricated personality. He designs questions, exercises and synthesis systems so each participant recognizes their own evidence and can turn it into a clearer position.
Ana Michelle
Ana Michelle is a results and wellbeing coach. After more than two decades leading executive-level teams in global organizations, she left the corporate world to accompany high-performance leaders through human development and leadership processes from a perspective that integrates self-knowledge, awareness, coaching tools and experiential work.
Her role is not to tell you how to lead. It is to create the questions, tools and conditions you need to observe yourself more deeply and find your own answers.
Two perspectives. One experience.
Andrés Flores leads the strategic direction.
Ana Michelle accompanies the inner process.
Two complementary perspectives —strategic experience design and human development— integrated under Elements Method to create an experience where content, environment and every moment are part of one single narrative.
Frequently asked questions
Do I need an active personal brand?
No. You may be starting out, repositioning, or already communicating without a clear direction.
Will I learn to use Instagram or create content?
That is not the central goal. SOUL Discovery works on the identity and strategic direction that should exist before defining content and channels.
Will I leave with my personal brand finished?
No. You will leave with an initial identity map, strategic hypotheses and next steps to keep building it.
What is the SOUL PRINT?
A visual, strategic synthesis of stories, talents, values, perception, purpose, symbols and positioning possibilities.
What does the food include?
Coffee breaks, a healthy & natural buffet, desserts and drinks, with vegetarian and vegan alternatives.
Where will it be and what is the investment?
The venue is to be confirmed. The investment is MX$7,500, with Early Access at MX$5,900 through October 11.
We don't build characters. We reveal identities.
One day to turn down the noise, recognize your signal and turn what already exists in you into a first strategic direction for your personal brand. Discover who you are. Define what you stand for.